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Role-Specific Certifications
1. Human Resources Certifications (PHR, SPHR, SHRM)
While not a requirement, many recruiters agree that job seekers in the HR field can benefit greatly from professional certifications.
2. Project Management Certifications (PMP)
Anyone can claim to have the leadership and organizational skills of a Project Manager, but a certification in this field really adds value to a candidate’s resume.
Employers love to see this since employees with the PMP certification tend to have a more sophisticated approach to taking projects from inception through to completion across different methodologies.
While this certification is especially helpful for those in the Project Management field, the knowledge you gain can also be broadly applied to other fields at the manager and leadership level.
3. Sales Certifications (Challenger Sales, Spin Selling, Sandler Training)
“Selling skills are often gained from experience, but candidates can stand out by including formal training or certification from a well-known sales philosophy on their resumes. A few examples: MEDDIC, Challenger Sales, Spin Selling, Sandler Training, etc.
This shows the candidate has the discipline to back up their raw skills with learnings from sales experts to improve their selling ability.
4. Help Desk/Desktop Analyst Certifications (A+, Network+)
Recruiters say these certifications aren’t quite as impressive for more senior roles, but if you’re in an entry-level position, they can help your resume stand out.
An A+ cert looks great for a lower-level position like help desk or desktop. It’s a really good starting point and will definitely help you find your footing in the IT industry.
5. Network Certifications (CCNA, CCNP, CCIE)
If you want to be a network engineer or admin, Cisco offers a variety of certifications that can boost your application.
A good network engineer/admin typically would have a CCNA or CCNP, and for the heavy hitters, you’re looking at different levels within CCIE.
The CCIE in particular “is a series of the highest level of Cisco Certifications offered for Network Infrastructure Leaders who design, build and implement enterprise networking systems.
Candidates must first pass a written exam and then pass a hands-on lab exam. When employers see that you’ve dedicated yourself to passing the written and lab portion of their CCIE it shows not only subject matter expertise, but also dedication and perseverance.
Software Certifications
1. Salesforce
From sales to marketing to customer service and more, many departments in a corporate setting rely on customer relationship management (CRM) platforms, and Salesforce is one of the most popular choices.
2. Hubspot’s Inbound Certification
Hubspot is primarily a tool for marketers, but it encompasses many different functions within that field — odds are, if you have a role within marketing, a Hubspot Inbound Certification can only help.
There are only a select few certifications that actually move the needle forward when assessing a candidate The first is Hubspot’s Inbound Certification.
It provides a framework and methodology for basic inbound marketing strategies and tactics like SEO, blogging, email marketing and social media.
3. Google Certifications (Publisher, Analytics, AdWords, etc.)
Google has a tremendous range of products and services, and almost as many certifications. Whether you’re in digital marketing, data science or software engineering, there’s likely a Google certification that you can benefit from.
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